Topic

#campaign-strategy

19 stories tagged

Handshakes and Hashtags: Why Johor's Older Voters Still Crave Direct Contact in the Digital Age

A Bernama survey of Johor voters shows that while digital platforms dominate campaign strategies, elderly and older working-age voters continue to value direct candidate encounters, creating a hybrid election landscape.

By Khairul Anuar · 9 Jul 2026 · 5 min read

Johor Election Campaign Enters Crucial Second Week as Pakatan Targets Daily Concerns While Barisan Mobilises Ground Networks

Johor's 16th state election moves into its second week with Pakatan Harapan emphasising household affordability and service delivery, while Barisan Nasional leverages its established party machinery and grassroots networks to maintain electoral momentum.

By Khairul Anuar · 6 Jul 2026 · 5 min read

Johor State Election: Pakatan Harapan's Digital-Grassroots Blend in Final Campaign Days

With five days until polling, Pakatan Harapan candidates in Johor are deploying a hybrid campaign strategy merging traditional ground engagement with digital platforms like TikTok and WhatsApp to connect directly with voters.

By Khairul Anuar · 6 Jul 2026 · 4 min read

PH's Pasir Raja Candidate Deploys Digital-Ground Hybrid Campaign in Final Push

With four days until Johor's state election, PH candidate Mohd Fakharuddin Moslim is leveraging a dual approach combining intensive ground campaigning with digital outreach to secure the Pasir Raja seat against BN and PN rivals.

By Khairul Anuar · 6 Jul 2026 · 4 min read

Johor Election: PH Focuses on Policy Solutions While BN Deploys Heavyweight Campaigners

Pakatan Harapan and Barisan Nasional are employing contrasting tactics in the Johor state election, with PH emphasising practical policy solutions and BN capitalising on returning senior figures Hishammuddin and Khairy to energise the campaign.

By Khairul Anuar · 6 Jul 2026 · 4 min read

Nor Zulaila Confident of Voter Support as PH Ramps Up Ground Campaign in Tiram

Pakatan Harapan's Nor Zulaila Abd Ghani expresses optimism about winning the Tiram state seat in Johor's July 11 election, citing overwhelmingly positive feedback during ground campaigning and successful grassroots mobilisation efforts.

By Khairul Anuar · 5 Jul 2026 · 5 min read

Guna Balakrishnan Intensifies Push in Final Week of Layang-Layang Campaign

Pakatan Harapan's Guna Balakrishnan is ramping up his campaign in Layang-Layang with five days until polling day, targeting the final 20 per cent of voters while unveiling a development manifesto focused on infrastructure and human capital.

By Khairul Anuar · 5 Jul 2026 · 4 min read

Pakatan Harapan's Targeted Ground Strategy Powers Johor Campaign Momentum

Pakatan Harapan is gaining traction in Johor's state election through a granular seat-by-seat targeting strategy, exploiting opposition divisions while projecting transparency and implementable policy solutions.

By Khairul Anuar · 5 Jul 2026 · 4 min read

BN Should Prioritise Voter Engagement Over Internal Squabbles in Johor, Says Johari

Senior BN figure Datuk Seri Johari Abdul Ghani has advised the coalition to prioritise connecting with voters in the Johor state election, steering clear of distracting confrontations.

By Rajesh Kumar · 4 Jul 2026 · 3 min read

Johor Election: Perikatan Nasional Steers Clear of Formal Manifesto, Pursues Localized Campaign Strategy

Perikatan Nasional has opted to forgo a comprehensive manifesto for the upcoming Johor state election, preferring instead to roll out customized electoral pledges suited to individual constituencies where it will contest.

By Rajesh Kumar · 4 Jul 2026 · 3 min read

Johor Campaign Takes Grassroots Approach as Parties Pursue Precision Voter Strategy

The 16th Johor state election campaign has opened with parties prioritising direct voter engagement through house visits and community programmes rather than mass rallies, signalling a shift towards data-driven, targeted outreach strategies.

By Khairul Anuar · 4 Jul 2026 · 4 min read

Digital Campaigns Critical for Survival, Says Mahkota BN Candidate

The Mahkota BN candidate has called on his party to strengthen its digital campaign presence, warning that political movements failing to embrace social media risk obsolescence in modern politics.

By Khairul Anuar · 3 Jul 2026 · 5 min read

BN Eyes Over 40 Seats in Johor Election Push

Barisan Nasional is confident of securing more than 40 of the 56 seats in the Johor state election scheduled for July 11, with the coalition citing robust campaign operations and encouraging voter engagement across the state's constituencies.

By Khairul Anuar · 3 Jul 2026 · 4 min read

BN Signals Measured Campaign Approach for Johor State Election

Barisan Nasional has instructed coalition members to maintain a disciplined, issue-focused campaign for the Johor state election on July 11, steering clear of inflammatory rhetoric and personal attacks.

By Khairul Anuar · 30 Jun 2026 · 5 min read

Mahkota candidate backs Barisan Nasional's track record in bid for Johor voter support

The Barisan Nasional candidate for Johor's Mahkota seat is campaigning on the coalition's track record of delivering development projects, arguing voters make electoral decisions based on tangible performance rather than political rhetoric.

By Rajesh Kumar · 29 Jun 2026 · 3 min read

Zahid Vows Dignified Campaign in Johor Polls, Pledges Barisan Won't Resort to Personal Attacks

BN chairman Zahid Hamidi has pledged that the coalition will conduct a principled campaign in the Johor state polls, committing to focus on policy rather than personal attacks against rivals.

By Khairul Anuar · 28 Jun 2026 · 4 min read

In Johor Election Push, BN Leadership Urges Candidates to Win Trust Through Substance, Not Provocation

Barisan Nasional leadership has instructed candidates and party machinery to eschew inflammatory tactics during the Johor election campaign, emphasizing instead the importance of genuine voter engagement and trust-building.

By Khairul Anuar · 27 Jun 2026 · 3 min read

Pakatan Harapan Combines Grassroots Push With Digital Strategy for Johor State Election

Pakatan Harapan is deploying a dual-pronged campaign strategy for the Johor state election, merging traditional grassroots mobilization with digital platforms to reach voters across all demographics and counter misinformation.

By Khairul Anuar · 26 Jun 2026 · 5 min read

Umno pledges clean campaign strategy for Johor and Negri Sembilan state elections

Umno's secretary-general has committed the party to a policy-focused campaign approach for the forthcoming Johor and Negri Sembilan state elections, steering clear of personal attacks and negative tactics.

By Khairul Anuar · 17 Jun 2026 · 3 min read

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